Re: Why usability is a path to failure.
Are we just talking Usability for the un-handicapped or Usability for all?
I will admit that for the most part the former has been our focus. Although I have tried to give meaningful names to images and properly use H1,H2,H3 for structure.
I recently discovered that the simple act of leaving a link underlined makes a huge difference. People didn't realize that our bolded and different colored text were links and never moved their mouse over them to see the underline appear. For design, I didn't like how the underlines interrupted the "flow", but then using Google's Analytics and the overlay, I noticed no one clicked the links.
So in our case I had to put aside my design preferances so people would know they could click around.
For most sites you need to have good structure, easy navigation, and a good product/service/information to be successful.
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