I think the post lacks useablility. LOL Had to read it 2 or 3 times to really get what you were trying to say.

The situation that eluded you tho is that there are some sites that are horrible to use but have great sales because they have a product that people want very much. On the other hand, there are sites that are easy to use that have no sales because nobody wants what they are selling.

So the bottom line really is that you must have a product people want or useablility is a moot point. However focus on useability does not necessarily lead to the failure of the site.

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