Without a good product that people want, whether that product be something purchasable, or a more esoteric product such as content or a service, then it doesn't matter how usable, accessible, or attractive the site may be. I think that's where desirability comes into play, if I'm understanding you, Dcrux.

But if a grocery store with the best baker in the country put all its loaves of bread on the floor with no wrapping I doubt they'd be selling much bread, especially if they decided that electricity was too costly and turned out the lights.

There are a lot of bits and pieces that come into play to create a whole. Ignoring any one of those pieces may cost you.

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