Quote:
Originally Posted by braver55b
How has that been working out for you? It sounds very detailed in your efforts and tedious too.  |
Detailed & tedious is spot on. However, as the former is necessary for best results, it makes for the latter being less so.
As all of my clients are ticket brokers, I am able to concentrate on a specific industry segment, live entertainment, with the target audiences for a given artist/group/event being the same for all clients.
The necessity for doing individualized research by both artist/group/event and SE owes to the fact that individuals interested in any given artist/group/event exhibit their own personality traits, SE preferences & search habits.
However, I do enjoy an economy of scale, in that, having once identified the search habits of a given target audience, I can utilize that information for all clients.