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Originally Posted by crdesign
I don't want to get into a great debate as to why I think the zip search works best for the purposes I intend, because no matter what it will be one persons preference and opinion versus anothers. I don't think either solution is wrong personally.
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Hi crdesign,
I don't believe that Cranydave is basing his suggestion(s) to you on a "personal belief/preference".
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Originally Posted by crankydave
Second, I don't know how many general searchers use a zip code as a means of finding something local. I would tend to believe they'd be more likely to use city or state.
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It has been our experience and research also suggests that when people search locally, they tend to have their subject in conjunction with their location + city and/or state.
The No. 1 Local Search Query is…? » Small Business SEM
SearchEngineWatch: Study: Search Driving Offline Conversions for Local Service Businesses
However, as more mobile users search on their phone, this may change, as it is easier to search via zipcode. Something to consider.
How about combining both? Have the city, state (zipcode). Besides, why restrict your ability to convert more visitors?
Danielle