Hey all. Can I just start with - I am pretty damn clueless when it comes to Landing Pages!

So, here is my headache for this week:

Our client is a Thames catamaran cruise company, so the keywords currently being used are specific to this client and its niche. However, a co-worker of mine wants to implement landing pages which will use less niche specific keywords, say for example, "London Sightseeing", "London Tours" etc... Which will then have a Call To Action on for a couple of cruise products.

So, although the copy will differ to that of the actual product pages, they are in fact, just going to take them to those niche product pages anyway. My colleague also wants these implemented so they are on the sitemap and shown in the footer.

I'm really not convinced by use of Landing Pages in this manner. For PPC campaigns, I can totally understand, but in this particular situation, I'm sure we should be looking at the actual site layout and how we can SEO it differently, than go down this Landing Pages route.

Hope this makes sense... I just woke up in a SEO cold sweat and launched myself on to these forums, as I know I can get some good advice here... And hopefully some good advice before I get in to work... I don't want to spend another day at work keyword researching for possible landing pages, when I could spend the first hour of the day more constructively telling my colleague that this is all a bad idea.

However, if I'm wrong, please let me know. But seriously, I have alarm bells ringing in my head.

Thanks
John