So they were not able to use their own SE ("Google") the name or there was no info on the internet about the German company?
The same has happened to
simula. It is used in the USA, but I think a company that wanted to register the domanin in Norway would get problems.
A brand is a brand. Ask Warren Buffett often called the worlds best investor, if you are in doubt.
Noted today:
Simula.com does noe exist as a standalone site longer and redirects to
Armor Holdings Aerospace & Defense Group
It existed some months ago.