Re: Helping our retailers rank in their town
There may be an issue in terms of spidering if all you have is a zip lookup. A spider can't fill out a form. So you may need to add some sort of "drill down" text based navigation that a spider can follow.
Re the database, the script I mentioned uses mysql/php to do what it does, and yes, everything is autogenerated and updated whenever you edit in admin. The particular script I mentioned does have a "details" page for each business, and can have custom fields added. Paul is also very good about adding features that folks need. I asked him recently for an ability to have visitors review businesses on the individual details page a la restaurant reviews, and the next day he had a mod for that. Poke around on the forum, you'll see what I mean. Whether it will work with sql is not a question I can answer, ask Paul. If his script doesn't do that, there may be other similar ones that do.
Peter, I do like to use scripts since they offer features that are harder to add to a static page in a timely fashion, like rss features and notification of update services when new content is added, which, using a script, is all automated. And, also for the record, Google seems to love any script that uses RSS feeds and xml-rpc functions and will rank them better and quicker, or at least that's been my experience and the experience of a lot of other webgeeks.
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