Quote:
Originally Posted by Chris
i'm not sure how a visually appealing site is any more search-friendly than an ugly site. if they both have good on-page content and decent backlinks, they will both rank well... right?
and i'm talking from the perspective that every thing is equal w/the two sites.
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Yes, that is the clue.
You must think like a (make life easy for the) Bot, but write for human beings.