On the look and feel, the menu on the left hand column looks untidy with the different cases. A different font would look classier too.
You might want to look at the html as there is something not right with the layout of the header area as it causes the validator to have a fit.
Result for http://www.nipplecharms.com/back-belly-chains.html - W3C Markup Validator
Site looks like it has been made in the WYSIWYG of Dreamweaver too.
I agree that the top banner and logo are lacking in something too.