Re: Duplicate Content On Specific Domains
Hi,
Firstly you need to build the site for your customers and not for the search engines - this implies that as mentioned, you need to take into consideration the importance of the material for your clients' local target market.
I have clients that are regional distributors exporting products to SADEC countries.
As a result we prefer to have them positioned in the Google.com rather than Google.co.za - reason being that the customers across the border do not necessarily search for suppliers using Google.co.za - they tend to use Google.com - we can see this from our stats.
We requested permission from the international suppliers to rewrite their published material to suit the locals. So we use the basic information but it is re-written for the local distributor and optimized accordingly. It is a bit of work but well worth it. Remember that jargon also comes into play - for example Internationally "mobile phones" are used and locally "cell phones" are used. Re-writing content gives you the opportunity to make these changes and optimize the articles accordingly.
So suggest to your customer that they do the same as it is not just sorting out the duplicate content issue but also good public relations.
Re the use of promotional domains - as far as I know there is little or no value in it except if someone wants to protect their brand.
When doing something do not just look at the effect it will have in the search engines but also on your marketing efforts (both online and offline) including the building of your brand. Nowadays everything goes beyond search engines and you might do better spending time on building your existing brand than add promotional domains which might dilute your branding efforts.
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