"PPC is definitely easier than
SEO" is true. But even for PPC, the person who handles the job should be possessing lot more analytical skills, business accumen and more importantly the creative writing skills. It is a mix of talent that is required to achieve the results. If some one just needs to run the PPC campaigns, then it is very simple. Just get an account with Google, Yahoo or MIVA and you can kick start your campaigns in a few hours. Most of it is explained by these service providers.
But the extra few hundred dollars that you part is only for the wealth of experience and skills that these PPC service providers possess that you pay for.
Today with Google, it is just not enough if you have the ability to bid for the highest rate, Quality of adcampaigns to play a crucial role. So monitoring the campaigns and modifying them at the required time frame all needs definitely lot of effort, if PPC has to be taken seriously. But for all these the method that we provide, to our clients is: a base price+bonus based on performance and ROI. By these we assure our client that he would surely grow and as he grows we take a share of his pie. As the client gets the profits, he is willing to share....
Now to the question of receipts, in most cases we set up an account for our client. We educate the client on the basics and since he also has the userid and password, he is free to monitor at any given point of time. More over he can see the amount spent on day to day basis, the campaigns that are running, that are paused, stopped, etc
We try to be as transparent as possible to our customer and at the same time educate them.
Hope this is useful..
itispals