Thread: Best On Page SEO Factors
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Old 06-06-2007, 11:52 PM
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Default Re: Best On Page SEO Factors
Quote:
Originally Posted by weslinda View Post
Recently, I put together an article on the 25 things that every web page should contain and was hoping to find out what on page SEO factors people here feel are most important. Below is a list of the factors I thought of.Is there anything I missed, what other items do you feel should be on a page to optimize the site for both users and search engines? I looked at this subject as what can be done with a page that will organize it well for the visitors, which is most important, but in turn optimize well for search engines also.
  1. Doctype (Best option would be strict)
  2. Language Declaration (in the html tag).
  3. Title Attribute (Incorrect. You mean the title tag).
  4. Meta Description. (A brief summary of the document's content. Keep is less than 200 characters including spaces. Most ideal up to 150 characters including spaces. Content of this tag must be unique and relevant content to the main content of the page and not to the site).
  5. Meta Keywords (A comma-separated list of topics covered by the document. Have at least 4 keywords or keyphrase, but no more than 20, Content of this tag must be unique and relevant content to the main content of the page and not to the site).
  6. Author Declaration (For major search engines irrelevant. Though enhances accessibility).
  7. Jump To Sections Navigation (I guess you mean skip navigation, or to main content or sub-navigation. Right?)
  8. Logo (Add an alt a title attribute for browser compatibility, as Firefox does not recognize alt attributes, like this: <img src="http://www.webproworld.com/images/logo.gif" alt="Web Pro World - The Global eBusiness Community" width="222" height="81" title="Web Pro World - The Global eBusiness Community" />
  9. H1 Tag (Heading tags are more than only the <h1>: <h2>,<h3>,<h4>,<h5>,<h6> and are exactly what they claim to be, tags for document title headings and subheadings. There are six heading tags and as you can imagine H1 is for the main page heading and the rest are for sub headings, it is recommended that you only use one H1 tag and try not to put others everywhere otherwise a search engine such as Google might class your page as spam. Make sure that the heading tags are unique).
  10. Main Navigation – Text Based (Can also be DHTML, Flash, etc. But make sure you are providing an alternative like <noscript>, etc).
  11. Main Content Area (Obviously).
  12. Breadcrumb Navigation (Obviously)
  13. Sub Navigation – Text Based (As mentioned above, it can also be DHTML, Flash, etc. But make sure you are providing an alternative like <noscript>, etc).
  14. Valid HTML (Exactly! I watched yesterday a video with Matt Cutts, where he said that Google does not recommend, but they require that we adhere to their new webmaster guidelines. And in their guideline stands: "Check for broken links and correct HTML."
  15. CSS For Page Layout (Correct).
  16. Page Structure (I would add here: Page structure with HTML or XHTML. Preferably Strict doctype).
  17. Internal Linking (Obviously, to enhance page fuctionality).
  18. Alt Attributes for Images (Use with care. They are not to be used for stuffing them with keywords).
  19. Title Tags for Text Links (I guess you mean title attributes for hyperlinks).
  20. Contact Information (Must be found there your physical address, email address and telephone. To increase your accessibility and credibility, you can use on all your pages the <address> tag, and additionally a P3P policy. You should have an opt-out notice/policy anyway).
  21. About Information (Obviously).
  22. Footer Section (Obviously)
  23. Sitemap HTML (Using a link list with the title tags content of your pages is the best way to go).
  24. Sitemap XML (Great idea! But if you have problems with creating and implementing that, you have the alternative to create a list of the pages urls and save them as a text (.txt) file, which is commonly called URL list. And you can name it urllist.txt.
  25. Web Analytics (Good idea)
  26. Visual Appeal (Nothing to do with search engine rankings).
On the fly, I see you are missing:

1. Robots.txt
2. ICRA Labeling

Maybe I will come up with some more stuff.

My two cents so far.
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Last edited by Webnauts; 06-07-2007 at 11:03 AM.
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