There are some great ways to get traffic to your site using articles and content. The key is that it won't happen overnight, and it won't happen with one item. You must work over the period of months to build solid, and authoritative content on the subject you are most familiar with.
As mentioned above, there are some great stickies in this forum that will get you started with
SEO and traffic generation via articles. One thing I don't see mentioned much is that this is not a short term project. It has to be a long term objective with a daily workflow.
There are a few things you can do to ensure your web site is properly optimized and your content will then start getting noticed.
1. Get a site review done, make sure you're site is layed out as well as it can be.
2. Begin writing Content on your site, post an article a week, or day or as often as you can. Focus on content that a client or visitor would really be quite interested in.
3. Get involved in the community surrounding your business. If there are networks for the business model, or forums, or help sections. Get involved and offer your advice.
To get you started, check out my article on
25 Pieces that make up a solid web site. This is a small article outlining a solid structure to a web site. Follow this and you'll give your web site a nice foundation for success. No rocket science here, just putting the basics in one place.