Hi Jay
Welcome to the 21st century!
It is not often appreciated that there are literally thousand of small one man (or Mom 'n Pop) operations that derive
all their income from online sales.
To these individuals, the difference between a #3 and a #13 Google ranking is often literally the difference between hamburger or lobster for dinner.
One of the joys of successful
SEO is to see deserving individuals have the business success that they should have.
SEO relies on the ability of its practioners to understand the ranking algorithms of the search engines so that searchers and providers can find each other in the billions of web pages that float around in the ether. I suppose that in a perfect world there would be no need for
SEO, but in this imperfect one that we actually live in
SEO is necessary to
insure that everyone has a shot at the brass ring, not just the big sharks.
The problem with everything staying the same is that we live in a time when change is rampant (how many of you use a two year old PC, or cell phone or...?) and you either keep up with the changes or the changes pass you by leaving you wondering what happened.