Quote:
Originally Posted by fctoma
I've come into companies with sites built and no SEO applied. I've come into a company that I work for and have learned from scratch. BOTH companies have acheived 1-5 rankings within a few months, non HAD to hire an SEO firm.
There are toooooo many bogus, and full of sh*t SEO firms out there trying to make an easy buck. My suggestion is go to one of the SES, SMX, or other web marketing conferences and start reading. Their is no need to pay an SEO firm to do what you're capable of.
Crappy site design? Come on, we all know that really doesn't have much to do with Jack these days...right? Look at the spammy blogs that are popping up in the top SERPs now. Most of them, the code doesn't even start until line 500 or so. Its links, and other minor things along with a "trusted site". Basic, not a secret, and anyone in house can do this for a company.
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Well there is the easy way of doing things and the wrong way.
Also many claim success for top rankings but keyword terms like "blue widgets in mozambique" are not the typical competitive fare most viable businesses are looking to rank well for.
Next you advise a business owner with a full plate, to now become well versed on
SEO? Some people love being something other than an
SEO.....what do you love doing?
Further crappy design has little to do with rankings and more to do with conversions and time on page, which I am sure you know the search engines do measure????
I am not sure how much of the algorithmic part of obtaining competitive # 1 # 2 rankings on Google Msn & Yahoo month to month year after year that you are aware of but this comes into play as well.
While there are those who can earn high fees doing
SEO there are plenty of SEOs who tie a portion of their revenues into the campaign succes, with a company they do
SEO for, and they earn a lucrative revenue stream for themselves.
;->
Peace