All that reading is worth at least .04, double your perceived value Dub. Curve, this discussion is right on regarding the SSL, securing your information is critical, and you'll want to make sure you can keep things as protected as possible.

It may require you upgrading your certificate to get the logo that Dub is discussing, just depends on the level that you currently have with GeoTrust.

Some solid work and you're site will be well on its way.

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Web Site Design Basics, Search Engine Optimization Basics, Web Accessibility Basics