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6. Buy, buy, buy domains around your target keyword/brand. Get them live with unique content and offer social interaction/Web 2.0 for visitors. They will rank faster than you can believe.
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blog ping blog ping blog ping blog ping...search engines will come crawling
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These are the two best pieces of advice you've gotten. Combining them by building the new sites using WordPress, and setting them up to ping all the update services will help quicker than anything else.
The other thing I didn't see mentioned is the use of link text. The more times you have proper link text to point at this domain, the better it will be. This can be controlled through forum posts with a valid sig link (no use of nofollow!) and blogposts with links in the new sites you're building using blog software. Also make sure to use technorati tags on all posts and use that keyphrase as a tag as often as possible.
I'd also get a lot of press releases out there with whatever news about this company that you can come up with. Create a buzz to counter that negative.
And the Article Banks/Article Submissions can help as well.
This is all standard stuff, but obviously you're going to have to be pretty aggressive about it for awhile. Within reason, at least.
You might learn something by googling the phrase "The other White Milk". Catching the blog world's attention can create a HELLUVA buzz.
Do you know any WikiPedia editors? Does this company have a wikipedia article?