Re: EMAIL MARKETING APPS
You may find it worth looking at IntelliContactPro as well. I've been using them for the past four years and have found them very satisfactory.
However, however ...
Switching from snail mail to e-mail isn't as simple a matter as you may think. There's the whole CANSPAM issue that you ignore at your peril. Indeed, Constant Contact., etc., etc., are going to start out by bringing you face to face with the need for permission to send your newsletters out.
Probably you're going to have to do something like the following:
1. Snail mail your present list with advice of your wish/intention to switch to e-mail.
2. Ask for confirmation of their e-address -- assuming you have it -- AND their willingness to receive e-mails from you in the future -- which you CANNOT assume they'll give you.
3. Accept the inevitable. Your mailing list may shrink and your OPENS may be less than they are at present (even though you really can't know how many of your snail mail pieces now get immediately consigned to the waste bin).
4. Provide -- and learn to live with -- the need to incorporate an Opt-out option with your e-mailings.
5. To offset the potential fallout, you no doubt need to add a Sign Up box for visitors to your website (assuming again that you have one) or, at the least, have some form of ongoing invitation (e.g. on your business card) to the same effect.
In other words, there are advantages to retaining a direct mailing program. It's more expensive, but you cannot expect to change to an e-mail program without incurring some costs that are not as apparent as you may realize.
Duncan
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