Important yes...changing the world, not so sure...
Obviously this is a big change at Google, but I don't think this is anything that anyone should be suprised by. Versus having 5-7 plus individual results pages, now they are being unified, not so shocking to say the least.
If your site doesn't get that unique media is key to success, and creative content and fresh content is big, then it is going to be tough to catch up.
Content is king, and we've been saying that for years. HTML, Video, Audio, News, Blogs...it is all growing and moving forward.
Regarding your post, I would think that a new thread, focusing on that specific subject would be the best place to discuss it, not a thread that states this will make SEO so difficult as now we have to think about content other than text / html? Weren't we already past the point of getting past just text SEO and SEM practices as a group?
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