More on this here
http://searchengineland.com/070516-143312.php
It will not hurt you to have a promo video done on your topic and place it on you tube.
As I feel that this is possibly the most important change in recent years I'm giving it a sticky.
One question, will this overspill into AOL or any other SE's that rely upon Google to feed them?
Is it too gimmicky? How long will searchers be prepared to spend on a simple search?
Will 'you tube' become 'pay for'?? That would make sense.