Turn all your graphics images into gifs instead of jpegs and eliminate unnecessary colors from their palettes.
Reduce the sizes of your thumbnail images of the businesses - maybe go with 4 instead of 6 or keep 6 and make them smaller.
Pop-ups suck and 90% of current browsers are blocking them anyway - so why bother?
Those big images at the bottom are your biggest speed hit though - easily. Those 6 images alone are @ 600k of data... that's a lot.
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