Thats one solution but if the user does not have javascript enabled they get nothing at all.
You are also assuming the webmaster wants to embed a flash object as well. click to activate also effects other activex technologies such as microsofts own Media Player, swfobject is not a solution for that.
There are javascript solutions where at worst the user has to "click to activate" but they at least still get the media component
There is a very good one but it only works on <object> tags I have modified it to work on <embed> tags as well
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