I agree that Adsense is not right for all sites. It completely depends on the objective of the site/pages.
The choice is mostly obvious I think. But a little bit of experimenting isn't a bad thing. Especially in ecommerce sites where the objective is to make money, it can be lucrative to use Adsense. Even if it means your conversion rates go down a bit. If the decrease in sales is compensate by more than 100% through Adwords, you still end up with more net income.
Not saying it is a bad move to not try it out. Image is often a very important factor and Adsense doesn't always fit in with that image.
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