HEY! My kind of post - an experiment, data, analysis, etc.

If you don't have a statistician on board, I highly recommend getting their input before starting your experiment. It'll save you lots in the long run and give you valuable results rather than just any result.

They will tell you what data to collect, how much to collect, etc. to be able to draw solid conclusions. You can refine your experiment to collect the right data.

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Advertising without research is like shooting an arrow into the air and
then looking up for a target to catch it with.