Hello Curve Appeal,
In my opinion, the site layout needs work. I would definitely seperate the main navigation from the product categories, The header is too big, shrink it down to allow more space for your product. I would also style the product panels in the centre, including the links (these look like browser defaults to me).
The page also seems to have lots of blank space at the bottom (for me in firefox), you can scroll down forever...clean up the HTML. Viewing the source, your doctype declaration starts on line 123, why all this blank space? Your CSS needs work, only about 5% of your markup is actual content.
The bold text and descriptions at the top of the page don't do anything for a visitor, this content seems that it has been written for search engines rather than humans - makes no sense. I would concentrate on writing accurate and valid descriptions for the specific type of product you offer, say why you are the best at what you do.
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