I did it and it was the best money I ever spent. I would do it again.
The answer to your question is really complicated because it depends on way to many factors to summarize in a reply like this.
The day after I was listed...I was #2 in Yahoo for my primary keyword...and went up on Google over the next several weeks.
I have a feeling that all things being equal that Google will rank you better just because someone looked at your site. But who knows.
I know for sure I will pay again.
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