In my experience clients inevitably take a project price and then work out the page rate themselves without consideration to one page being static HTML and another being Pure Flash with integrated video. I advocate giving clear guidance to potential clients combined with showing them examples of sites that cost 'X' to create. As much as we love our work, we do it to make money. Research your competition, price fairly and relevantly for the client. Professionalism, reliability and quality of service are worth paying for.
www.davidmears.co.uk
www.dandpc.co.uk