maybe slightly off topic. But the thought did just occur to me that SEO to me is getting a little like religion. This thought occurred to me when having read the report, I decided that I did not believe it.

I do not think this dis-belief was totally logical. . I think it must simply be against my SEO religious beliefs.

Am I going nuts - Or do different web topics get different feedback from search engine results?

PS. my own conclusion on effective search results (based entirely on my own obsevations)

biggest factor in poor results - being lazy.
2nd biggest factor - opposition sites not being lazy.

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