Missing one BIG point..
You'll may be violating your sellers agreement with EBay by mailing them directly..
If you want to contact them you're supposed to do that through ebay.
They have the function there and you can invite them via ebay to register for your newsletter (which I would assume is canspam compliant) and you'll be totally safe..
To protect your site I highly recommend using a 3rd party to power your mail campaigns, aweber.com is one I've used with multiple clients, never had a problem, easy to use and very very reasonable, price wise.
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