Email Marketing
I need opinions of you experts....
I currently sell on ebay, and ebay has a feature where we can download information on each of our customer from the past 3 months.
I have a file of all their names and email addresses. These are individuals that have bought from us and have left a positive feedback. (negative feedback will be deleted).
If I follow the CAN-SPAM Guideline and carefully construct an email marketing campaign that will follow the rules (have opt-out option, leave physical address/number, describe product), do you think this will be legitimate?
I am thinking of sending an email to introduce our new website, and to give a discount to our loyal customers, and to build customer relationship.
I have a list of about 3000 previous customers. They all have bought from us in the past, and were satisfied with the product.
Maybe another option is to send them an email if they would want to opt-in to our website. We might not get all 3000, but we have a chance to legally obtain a few hundred solid members.
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