Structure
Nice structure.
However, I do worry when I see a group of self-selecting experts produce subjective material with implied definitiveness. See Hans Christian Andersen's, Emperor's New Clothes.
Search engine marketing is not like the wine or fashion industries. In the end there's empirical output to support one's own use of ranking factors and influences. Don't change a successful search programme that appears to work because its utilising unfashionable techniques.
However, although the list opens with a caveat that its not trying to reverse engineer the Google algorithm its certainly looks like a good attempt to do so.
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