Aside from the obvious word of mouth and search engine optimization consider writing articles on your industry and submit them to article publishing directories. When others use your articles they have to provide you with a credit and you can build some traffic from that.
If you do not have a large adwords budget then stay away from it or you can end up paying a couple hundred dollars easily without even one conversion.
Get other websites to post your link whether you are providing a reciprocal link or you are paying them to post it.
design banners and make them available on a link to us page on your website as well. Some webmasters rather have graphics than text links to other websites.
Post ads on Craigslist.org
Don't over-do it or you will get blocked.
Build up a newsletter mailing list and send them a bi-monthly newsletter filled with lots of information that can help them in some way or another. And you can send them promotions as well.
Do a bulk emailing to double optin leads targeted to your industry. This will bring in lots of traffic. I recommend sending a professional ad.
Try sending jumbo postcards via the post office as well. This has brought in thousands of visitors daily for some of my clients.
Provide something free on your website. If there is a software you can have developed that brings your product or service right to the customers desktop for easy access. Post it on download.com and other free software websites for maximum exposure. For example, a mortgage company would provide a free mortgage calculator with amortization and all along with some self promotion links contained in the software.
There are lots of ways to build a client base and I can go on for days but hopefully the listed items above will help you.
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