The black background with the bright blue text is a bit hard on the eyes.
I can not even read the text on the site.
It does take some time to figure out what the site is about.
First art work is called directions, I thought it was directions on how to use the site. (:
I agree on the prices and shopping cart being a bit hard to find.
I would not have the phone number say phone and fax. I would just put phone and I would also put it in the header so it is easy to find. But the colors are really tough on the eyes.
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