One different way is to use ExactSeek.com. Instead of PPC you pay a flat rate for an ad. The big difference is that they only sell 30 spots for each key phrase and then rotate them. Their results are shown on over 200 search sites.
My ROI is great with them because the price is like $4 or less a month for an ad.
The drawback is that the traffic is lower than the big guys. But I've seen it picking up recently.
Great thing? No click fraud. It is also a great way to test your pages, keywords etc. If everything works well on Exactseek, it will definitly do great on google.
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