Hi - just looked you over and I really like your products. I got married last year and would have loved to have gotten a unique caketopper with you. I think you have greate potential to generate backlinks though wedding planners sites, sites that help people figure out how to do their own weddings - also check out anything having to do with bridal showers; in my experience, I found that family members will help a new bride by buying her a nice topper.

The problem I have is that your site has the generic "stock" store template look - check out clip art and other sources and see what you can upload to make your site really stand out. It only takes a little looking, and Yahoo may provide additional images/options - I am on Network Solutions, and I know they give about 250 free images you can upload easily into your template.

Since anyone can go down to a close Hallmark store for a caketopper, I think your best bet would be to minimize the "low" price aspect and maximize how unique your toppers are in your text, something like "In a world where all cake toppers look the same, you can show off a cake topper that truly communicates your personality and the special love you have for each other." Or: "Why settle for what everyone has seen at hundreds of weddings when you can have something special and unique?" "Imagine what your guests will say: 'Charming', 'Looks just like her!' " do you get my marketing "drift"?

I really splurged and bought a Baccarat topper for my cake - so I am sure that price is not an up-front issue. If you have fair, competitive prices and a nice array of special products, you don't need put low-price in your copy, although I would suggest putting it in your meta-tag.

Hope that helps. Julie Larson www.research-resource.com