I think it's an evolutionary thing. I mean, you can start out with a sketch of what you want your site/pages to be, and then write the copy, but once you put 'em all together, well, it's almost like a whole new ball game.

But isn't it true that visitors like it when you keep your content "fresh/new"? I'm not saying to the extent that it's unrecognizable from visit to visit though. I mean, should we rely on visitors' feedback to determine "personality"? After all, isn't that what the design stuff is really all about anyway? Am I correct? Please correct me if I'm wrong -- I can take it ;o)

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Inevitable1 (a/k/a Janet E. Nichols)
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