I'm sorry, your posts are a little disjointed so I'm having trouble fully understanding.
Anchor text is the text within the hypertext link. It does not denote where the link goes.
What new site are you talking about?
You are giving way too much value to these reciprocal links. I would wager very few if any come from sites relevant to yours.
I believe it is time for you to take (not just 1 but) a few steps back and do a little research into
SEO, links, link building, and webmaster guidelines.