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Valid code is only part of the ranking process, other items will overrun that issue. If you have 47,900 IBL that www.espn.com has, then you can get by with screwing a few things up.
Here we're talking about small online shop, that doesn't have that kind of reputation yet.
Why is everyone so afraid of valid code and standards, why do people feel they are worthless to web site design?
Oh well, guess we should just tell everyone that shoddy work is okay, who cares if you get sued for not complying with US Section 508 accessibility laws?
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Valid code is absolutely not part of the ranking process. It can't be because it is completely unrelated to the actual content. There is of course an indirect relation between valid code and rankings.
I don't think people feel like valid code is worthless to webdesign. But you have to keep in mind that making sure all your code is valid is a lot of work with (from a business point of view) very little to no benefit. That´s just the way it is.
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It is one big puzzle and everything fits in somewhere we just don't know the size of the pieces.
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Those pieces aren't so unknown and their sizes are also not unknown. They´re pretty easy to figure out actually because search engines have just one obvious goal,.. to put the best pages at the top. And it is just common sense that a title has a lot of information about what a page is about. The same logic applies to other "pieces".
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can a PR2 with 15 links be ahead of a PR5 with 102 links in the seo areas on Google? Big difference is standards and validation.
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That simply depends on the keyword phrase that was used to search with... :) so the answer is yes, that is possible. At the same time, validation has little to do with it.