While this may be your opinion of their logo, use some dictionary.reference.com/browse/tact

Constructive critisism and feedback can be invaluable... and the kind of garbage reponse that you threw up here lowers the reputability of this forum and those who take their logos serious.

As far as the logo goes... It could use a little work. The text in the logo has too much going on. It's usually safe to have up to three different fonts MAX however, you have to be very careful in the selection of the fonts. Make sure they compliment eachother. While those fonts may look good by themselves they really don't compliment eachother. I kinda like th book idea... as that incorporates the education aspect visually. Play with the font a bit... see if you can get two fonts that will work together instead of fight for the attention.