Using
www.google.co.uk and searching Homebuy Brokers brings up
www.moneysupermarket.com link at about number 3 or 4 - In fact I have loads of positions on Google/Live/Yahoo/Ask that relate to my forum posts.
So it would appear that my username is pretty well known. So in your opinions are the SE's picking up on my posts because of that name or is this pure coincidence? Moneysupermarket are advertising like crazy on TV and this is really helping my SERP - but now the question is WHY?