While the 'noviceness' of AOL searchers is open to debate, would you argue that 54% of AOL users are not novice searchers then? Could you also possibly argue that 46% of AOL searchers perform roughly two queries before they click on a result versus 'professional' Google searchers who always click on a result after their first query?

Personally I feel that there are too many variables here for these numbers to be viable and this 54% data should be taken with a grain of salt.

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Gennady Lager
SEO Specialist
SendTraffic.com