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Originally Posted by brian.mark
Take a look at some of the first searches done... these are AOL users, which are generally pretty novice searchers. Most of those first searches are pretty bad, so it didn't actually surprise me seeing that low of a number.
Brian.
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Granted AOL users are novice searchers, but how does that explain that users only click on search results 54% of the time?
If anything I would think the CTR would go up for novice searches. For example, novice searchers (and AOL users in particular) often put the domain name of the site they want to go to in the search box. I imagine when an AOL user searches for "google.com" they click on the google listing in the search results nearly 100% of the time. I would also guess that novice searchers are less able to determine if a site is what they're looking for based on the site descriptions in the SERPs and would therefore click on more results than the average user before they find what they're looking for.
If I'm to buy these numbers I need an explanation that is at least plausible.