Press releases are great for generating traffic and backlinks. I just finished a press release for a new site that I recently posted, and as usual, I pulled in a lot of sales and traffic just from the press release promotion. This time around, I actually tracked the conversion rate for the press release traffic and it was a whopping 76%!! So not only are press releases a great source of traffic, but they are also a great source of TARGETED traffic.
Some of my older websites and client sites still get strong relevant backlinks from old press releases that are archived. This can be a bit tricky though because most presses won't let you work backlinks into your release, or supply a backlink at all, unless you pay for them. Definitely worth doing though...
Steve
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