I'm going to through
this page out there and will say that I'm 100% open to criticism because it does help us improve.
Here is what I did and my thinking behind it.
I've got 4 banners at the top of the page that give needed information or allows them to get started purchasing their bracelets. After that I have a little text and another banner that if clicked on takes them to the shopping cart so they can get started buying the product.
I'm still working on the text but I have live support on the left side of the page and a 1-800 number in the header of the page. I would love to hear some ideas on how I can improve this page.