Well I guess I will post "what probably not to do", first. www dot jumbocdinvestments dot com / ext / rates dot htm
Sorry for the mumbo, jumbo, but I don't want the page indexed.
I recently switched the site to have the entire site containted in the ext folder to track the ppc and where they went from the rates page.
The movement around seemed good enough, but after it being live for over a week, we only had 3 requests for more information. There was about a 50% exit rate. Our budget was $8.00 a day, and average click cost was $0.30 to $0.40.
The site does well enough with the organic rankings, but we were hoping to boost it some with the ppc campaign.
I think part of the problem is because of what we sell, we have to talk to the person (or I should say, the way we want to sell what we sell). I think many ppc type people want to go to the site, find what they want, pay for it, and away they go.
I don't want to go the route of bankrate.com, but somehow need to find a way to "service" those that don't want service.
Maybe if we post the cost right on the landing page instead of them having to go to another page would help. Also maybe posting the words "Fee Based" in our ad would weed out those that don't want to pay.
What do you think? And like Janeth, I would love to see some good and successful examples.
There is also a Javascript error that IE7 is giving that IE6 does not. But the links still work.
|