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Originally Posted by ditto
<blatant plug>
My free Adwords mini course discusses Landing Pages and how to turn them dynamic to increase Conversion.
You can sign up at the site in my sig. ;)
</blatantplug>
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well that was nice that your blatant plug was dead - "Service Unavailable"...
I agree too that landing pages make all the difference and are very important. They can be customized content wise to hopefully what the user was searching for which can save money and increase conversions because the user usually finds what they searched for. Usually but ofcourse not all the time...Plus creation and perfection of landing pages is a part of
seo.
SEO means search engine optimization and in this context, by creating good landing pages we are helping the user get the info they need from the search engines and we are helping the search engines deliver relevant content.