Agree 100% with landing page necessity!
We started using them a while back for one of the software companies and it did wonders. One tip, if you're using a landing page for a specific product, I'd suggest using a robots.txt file to exclude the landing page. My reason for this... company A sells "Asoftware". Assume there is already an Asoftware page created (for normal use and
SEO)... along with all the support pages for that software. To stay out of the "duplicate content" area, we exclude the landing page because it contains much of the Asoftware info the "regular page" already contains.
Just a thought... not for all, but it can help some stay out of trouble.
As Janeth said, I'd love to see some comparisons of good and bad landing pages, maybe a list of things to put on a landing page? Things not to insert?
Great post! Thank you.
Chilly in Idaho Falls...