Here is an excerpt from an internal email I wrote to other people in our marketing department, I thought it might be informative to the WPW community as well:
Quote:
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I’ve said it before, every company that is or will be open to the public should have its own web site. It’s good to have our web sites link to each other, but we should NOT combine multiple companies that offer different services on the same web site. It’s bad for search engine ranking, because it makes the overall purpose of the web site not as specific.(I.E. if someone does a search for “retirement community”, a web site JUST about retirement communities will rank higher than one about retirement communities/restaurants/catering companies/coffee shops/XYZ.) I think it’s also less effective from a marketing standpoint, if a 20 something wants to find a local coffee shop, they’re not going to sift through a web site about a retirement community to find info on a coffee shop. If they did a google search for “ocala coffee shop”, and a retirement community site pops up in the list they probably won’t even click on it.
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