You have some good points, but you need a makeover.
Have a look here:
http://www.satellitephonestore.com
Old site, too cutesy...
See the new site I am developing for the company here:
http://ww2.satellitephonestore.com
See? The latter is a 2007-2008 web site. The former is a 1999-2004 website. See it?
Tim